Smart Talks with IBM sponsors and ad reads

I'm Malcolm Gladwell. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies, or opinions.

I'm Malcolm Gladwell, host of Smart Talks with IBM, which brings you into the stories shaping the future of business. In season six, we stepped outside the studio to meet the innovators using AI in the real world. Leaders transforming how they work, how they serve customers, and how they solve problems at scale. Where the breakthrough ideas and conversations actually take shape. At L'Oreal, we explored how AI is transforming product creation and personalization, bringing science, beauty, and data closer than ever. If we have 16,000 terabytes of data from consumer insights, from market research, from sales, with the new technology, you can solve that problem. With Ferrari, we saw how data-driven insights help create richer fan experiences. Ferrari fans and super fans want to be part of a community, and ultimately they want to be part of a winning team. And we learned how NASA and IBM utilize AI to analyze satellite data, revealing patterns across the Earth and beyond. As we advance AI, we have new tools to understand the surroundings, understand the world, understand the language, and understand our planet. Now, Smart Talks is going even deeper. In Season 7, we're going behind the scenes at Heineken, UFC, Cleveland Clinic, and so much more. We'll show you how companies are looking to reinvent their work, adopting AI and quantum to unlock new breakthroughs. Find out how IBM helps create smarter business. New episodes of Smart Talks are coming April 21st. Listen wherever you get your podcasts. This is a paid advertisement from IBM.

My name is Malcolm Gladwell. You're listening to the latest episode of Smart Talks with IBM, where we offer our listeners a glimpse behind the curtain of the world of technology. In this season, IBM has gone inside elementary school classrooms toward formulation labs at L 'Oreal and spoken with the fan development team at Scuderia Ferrari HP. In this episode, how IBM is partnering with NASA to build geospatial models using data from satellites to better understand our earth and solar system.

I'm Malcolm Gladwell. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies, or opinions. Since we recorded this episode, IBM and NASA released Syria, their solar weather model. In early testing, it showed a 16 % improvement in solar flare prediction accuracy. This is the kind of improvement that helps protect our satellites, our power grids, and our GPS systems from the Sun's unpredictable nature. And the next step in this partnership, another model coming in 2026, looking beyond the Earth and the Sun. The universe of possibilities just keeps expanding.

I'm Malcolm Godwell. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies, or opinions.