Endless Thread sponsors and ad reads

This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales, using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business. The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. Learn more at Accenture.com slash Spotify.

This episode is brought to you by HBO Max. HBO Max presents DTF St. Louis, nominated for 13 Emmy Awards, including Outstanding Limitator Anthology Series. In this darkly comedic series, a love triangle between three adults experiencing middle-aged malaise leads to one of them ending up dead. Don't miss the series' TV guide is calling Transcendent and Audacious. DTF St. Louis is now streaming on HBO Max. Watch now.

When you think about Crocs, you think the classic clock. But did you know there's also a canvas clog, a vegan suede clog, a coastal-inspired style, a style with studs, straps, and lots of sass? Honestly, I could keep going with the surprises. You've got to see them for yourself because there is literally a style for every kind of girl. So do your thing and head to crocs.com or a store near you now.

Experience a membership that backs your business journey with American Express Business Platinum. When you pay with membership rewards points for all or part of an eligible flight booked with a qualifying airline through Amex Travel, you can get 35% of those points back, up to 1 million points back per calendar year. American Express Business Platinum. There's nothing like it. Terms apply. Learn more at americanexpress.com slash business dash platinum.

Class is now in session. And the UPS Store is here to help you ace arriving on campus. Our certified packing experts can pack everything you need, from desktops to decor. Plus, when you pack and ship with us, you get our exclusive pack and ship guarantee. Your items arrive safe or your money back. Restrictions and limitations apply. To get a 20% off packing coupon and for full details, visit the upsstore.com slash packing.

Before I switched to Wealthfront, my APY was probably 0.1. Once I switched, ching, ching. With the Wealthfront cash account, earn up to 4.2% APY on your cash. I can trust Wealthfront is taking care of me. Make your money earn more. Get started at Wealthfront.com. Clients were paid $1,000 for their testimonials, creating a conflict of interest. Outcomes vary. 3.3% base APY as of January 30th, 2026 is representative, variable, and earned on funds swept to program banks. 0.65% new client boost for three months on up to $150,000. Direct deposit $1,000 a month and fund an investing account for a 0.25% increase. Cash account offered by Wealthfront Brokerage LLC, member FINRA SIPC, not a bank.

Hi, I'm Jacob, your friend and an actual jeweler craftsman at Shane Company. I'm proud to work for a family business that's been committed to the highest quality standards for nearly 100 years. your dream engagement ring is designed for quality every step of the way we set your diamond by hand not with machines prong tips are beautiful and secure and intricate details are thoughtfully crafted at shane company there's no shortcuts just craftsmanship because a friend knows true love deserves the highest quality visit us in store or at shanko.com shane company your friend and jeweler

Support for this podcast comes from Is Business Broken, a podcast from the Marotra Institute at BU Questrom School of Business. The breakthroughs that shape our future often start with years of fundamental research. We have to advocate for people continuing to believe that science matters, research matters. Follow Is Business Broken wherever you get your podcasts. And stick around until the end of this podcast to preview a recent episode in which host Kurt Nickish talks with Boston University President Dr. Melissa Gilliam about the value of fundamental research.

Support for this podcast comes from Is Business Broken, a podcast from the Marotra Institute at BU Questrom School of Business. Follow Is Business Broken wherever you get your podcasts and listen on for a preview of a recent episode in which Boston University President Dr. Melissa Gilliam discusses why solving society's biggest challenges requires ideas from many disciplines working together. So in universities, we run the gamut. We go from cells to society and our types of research that sets us up for entrepreneurship, innovation, company formation. It's very tempting to say, what's the return on investment? I want to see these translate quickly to society. But what you have to remember is that there's often a very long lead time. to getting to those discoveries. And there's a lot of serendipity. So in universities, we focus on something called curiosity-driven research. It's a place where we allow people to pursue things that matter, even if you cannot figure out what the application is. What we're now doing at our institution is we're focusing on something called convergent research. So you use the example of photonics. BU created something called neurophotonics, the combination of the study of light, but also thinking about how the study of light contributes to brain health. You created something called synthetic biology, how the insights of engineering... can be used to advance biological processes. So convergence is this idea of bringing lots of fields together. Find the full episode by searching for Is Business Broken wherever you get your podcasts. And learn more about the Marotra Institute for Business, Markets, and Society at ibms.bu.edu.