Direct Tire on Endless Thread
Endless ThreadJuly 31, 2026
Teach us how to Dougie
0:17
pre-roll
Ben Brock Johnson, Amory Sivertson
WBUR
July 31, 2026
Host-read (by Ben Brock Johnson, Amory Sivertson)Direct responseBaked-in adFinancial Services
0:00 / 0:17
@ 0:15 in ep
Estimated current placement value
Low confidence~$300range $49–$2,000
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:17 · Host-read (by Ben Brock Johnson, Amory Sivertson) · pre-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
At Direct Tire, we'll fix it till it breaks. During tax-free weekend, at Direct Tire and Auto Service, buy three Nokian tires and get the fourth tire free. We'll throw in three free oil changes. Go to directtire.com for details.
Auto-transcribed · verbatim audio matches · Report an error
Direct Tire sponsor landing page on Endless Thread
Direct Tire landing page captured for its sponsorship on Endless Thread.
directtire.com/
Episode
Endless Thread
Teach us how to Dougie
Hosts: Ben Brock Johnson, Amory Sivertson
Publisher: WBUR