Try before you buy
Byrna: Try before you buy · Aug 10–12, 2026
NewThe campaign promotes Byrna's less lethal launchers, including the compact model, as an effective and convenient self-defense alternative to firearms, highlighting features like tear gas and kinetic ammo, ease of use, and legal accessibility.
13-week activity
Public campaign reads by observed week
Renewal signals
No recurring promo code was observed.
Problem-solution framing for self-defense, emphasizing less lethal protection, convenience, and ease of use.
Shows
Where the campaign appearedPlacements
Categories
Representative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
You might already own a firearm, but what if you could start with less lethal methods to avoid the financial and mental repercussions of pulling the trigger? This is where Byrna comes in. I love Byrna, B-Y-R-N-A. Byrna's less lethal launchers are equipped with tear gas and kinetic ammo, and they're designed to incapacitate an attacker for up to 40 minutes. And by the way, you don't have to actually hit the attacker for Byrna to work. If you hit the wall right behind the attacker, they could still be incapacitated due to all of the gases that will overcome them. So I like that if you're not a great shot. And Byrna is excited to introduce the all-new compact launcher. It's sleek, it's slim, it hits like a sledgehammer, but it's the same size as a smartphone, so it will pop right into your purse. And women, for example, can conceal carry everywhere comfortably and with confidence. It fires at 400 feet per second. That's a lot of power to stop aggressors in their tracks.
More campaigns from Byrna
Other published campaigns from this sponsor
Byrna offers a less-lethal self-defense launcher that is legal in all 50 states without a permit or background check, providing an easy-to-use option to stop threats from a distance and ensure family safety.
The campaign promotes the Byrna launcher as a less-lethal self-defense tool that provides an intermediate option for protection between doing nothing and using lethal force.
The campaign promotes Byrna's self-defense tools, emphasizing their legality, ease of use, and effectiveness in stopping threats, while also highlighting their trust by over 500 government agencies and American manufacturing.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.