Byrna: Try before you buy · Aug 10–12, 2026

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Byrna

The campaign promotes Byrna's less lethal launchers, including the compact model, as an effective and convenient self-defense alternative to firearms, highlighting features like tear gas and kinetic ammo, ease of use, and legal accessibility.

$800 – $2.2k
Est. Campaign Spend
Aug 10, 2026
First seen
Aug 12, 2026
Last seen
4
Reads
1
Shows
1
Active months
Campaign Budget & Cost Analysis
Estimated Campaign Budget: $800 – $2.2k across 4 detected ad reads
Calculate CPM rates

13-week activity

Public campaign reads by observed week

through Aug 17
2
2

Renewal signals

30 dayPending
60 dayPending
90 dayPending
Promo-code persistence

No recurring promo code was observed.

Core offer

Try before you buy

Creative angle

Problem-solution framing for self-defense, emphasizing less lethal protection, convenience, and ease of use.

Shows

Where the campaign appeared

Placements

mid-roll4

Categories

Representative reads

Examples across the campaign

Example transcript

The read that best represents this campaign's recurring script

View promo
The Megyn Kelly Show·AOC Laughs at Her Dangerous "Woke 1" Past, and WNBA "White Privilege" Nonsense, with Sean Davis, Sohrab Ahmari, and Dr. Nathan Cofnas | Ep. 1376
Est. value ~$6Krange $1.2K$40K
You might already own a firearm, but what if you could start with less lethal methods to avoid the financial and mental repercussions of pulling the trigger? This is where Byrna comes in. I love Byrna, B-Y-R-N-A. Byrna's less lethal launchers are equipped with tear gas and kinetic ammo, and they're designed to incapacitate an attacker for up to 40 minutes. And by the way, you don't have to actually hit the attacker for Byrna to work. If you hit the wall right behind the attacker, they could still be incapacitated due to all of the gases that will overcome them. So I like that if you're not a great shot. And Byrna is excited to introduce the all-new compact launcher. It's sleek, it's slim, it hits like a sledgehammer, but it's the same size as a smartphone, so it will pop right into your purse. And women, for example, can conceal carry everywhere comfortably and with confidence. It fires at 400 feet per second. That's a lot of power to stop aggressors in their tracks.

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These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.