Most-detected podcast advertisers this week: May 11–17, 2026
Capital One led the week with 9 detected ad reads across 4 podcasts. Overall, AdReads detected 374 ad reads across 67 podcasts and 216 sponsors during the completed UTC week.
Podcast leaders
The shows carrying the most advertising, by volume, total time, and share of episode runtime.
Most ad reads
Read count
Most ad time
Total timed inventory
Highest ad load
Share of episode runtime
Lowest measured ad load
Share of episode runtime
Sponsor activity
The busiest advertisers, the brands buying longer reads, and first-time appearances.
Top sponsors
Most reads
Longest reads
Average · min. 2 reads
New this week
First detected appearanceCategory and objective mix
Where ads ran, which advertisers were active, and what the ads aimed to achieve.
Podcast categories
Share of weekly reads- 1Technology134 · 36%
- 2News84 · 22%
- 3Business63 · 17%
- 4Uncategorized45 · 12%
- 5Sports15 · 4%
Sponsor categories
Share of weekly reads- 1Fintech60 · 16%
- 2SaaS52 · 14%
- 3Health & Wellness32 · 9%
- 4Cybersecurity31 · 8%
- 5Financial Services27 · 7%
Ad objectives
Share of classified reads- Direct response121 · 32%
- Brand awareness249 · 67%
- Tune-in3 · 1%
373 of 374 reads classified (100% coverage). 1 unclassified read excluded from shares.
Weekly standouts
One unusually long read, plus the promo codes heard most often.
Top promo codes
0 qualifying codesMethodology and freshness
This report summarizes 374 public podcast ad reads detected by AdReads during May 11–17, 2026, a Monday-through-Sunday UTC window. Rankings reflect activity detected in the AdReads dataset—not estimated advertiser spend or total market share. Timing was available for 363 reads (97%); the latest included detection was May 17, 2026, 11:28 PM UTC. Ad objective shares are calculated across the 373 reads with a classified objective. Among podcasts with qualifying reads detected this week, ad load is unique occupied public-ad time divided by total runtime across each show's latest five measured episodes published before the report cutoff. Overlapping reads count once; leaderboards require at least three episodes with valid runtime and timing data.