Thumbtack on 99% Invisible

99% InvisibleJune 5, 2026

100 Objects #3: The Pension Files

0:33

pre-roll

Roman Mars

June 5, 2026

UnknownDirect responseBaked-in adE-commerce

0:00 / 0:33

@ 0:28 in ep

Estimated current placement value

Low confidence

~$860range $160–$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:33 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

You know, recommendations can be great. Maybe someone recommended this podcast and here you are. But home projects are different. If a podcast isn't your thing, you lose a few minutes. If you hire your cousin's neighbor to mount your TV, you might end up with a lopsided screen and wall damage. Maybe I know a guy just isn't enough for your home. That's why Thumbtack works. It matches you with top rated local pros with photos, reviews, and credentials all in one place. For your next home project, try Thumbtack. Hire the right pro today.

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