Thumbtack on NPR News Now

NPR News NowAugust 4, 2026

NPR News: 08-04-2026 2PM EDT

0:25
pre-roll
Speaker
NPR
August 4, 2026
Announcer-readDirect responseDynamic insertionE-commerce
0:00 / 0:25
@ in ep

Estimated current placement value

Low confidence
~$860range $160$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:25 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Thumbtack. Avoiding your unfinished home projects because you're not sure where to start? Thumbtack knows homes so you don't have to. Don't know the difference between matte paint finish and satin? Or what that clunking sound from your dryer is? With Thumbtack, you don't have to be a home pro. You just have to hire one. You can hire top-rated pros, see price estimates, and read reviews all on the app. Download today.

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Episode

NPR News Now
NPR News: 08-04-2026 2PM EDT
Publisher: NPR