SoFi on The Athletic Football Show: A show about the NFL

We're going camping! Panthers, Rams, Chargers and Cowboys

0:30
pre-roll
Robert Mays, Derrik Klassen
The Athletic
August 1, 2026
Host-read (by Robert Mays, Derrik Klassen)Direct responseBaked-in adFintech
0:00 / 0:30
@ 0:29 in ep

Estimated current placement value

Low confidence
~$300range $49$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:30 · Host-read (by Robert Mays, Derrik Klassen) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Today, we'll attempt a feat once thought impossible. Overcoming high-interest credit card debt. It requires merely one thing. A SoFi personal loan. With it, you could save big on interest charges by consolidating into one low fixed-rate monthly payment. Defy high-interest debt with a SoFi personal loan. Visit SoFi.com slash stunt to learn more. Loans originated by SoFi Bank N.A., member FDIC. Terms and conditions apply. NMLS 696891.

Auto-transcribed · verbatim audio matches · Report an error

SoFi sponsor landing page on The Athletic Football Show: A show about the NFL

SoFi sponsor landing page advertised on The Athletic Football Show: A show about the NFL

SoFi landing page captured for its sponsorship on The Athletic Football Show: A show about the NFL.

sofi.com/stunt

Episode

The Athletic Football Show: A show about the NFL
We're going camping! Panthers, Rams, Chargers and Cowboys
Hosts: Robert Mays, Derrik Klassen
Publisher: The Athletic