Sentry on Upgrade

UpgradeJuly 13, 2026

628: Conspiracy to Steal Trade Secrets

1:28
mid-roll
Jason Snell, Myke Hurley
Relay
July 13, 2026
Host-read (by Jason Snell, Myke Hurley)Direct responseBaked-in adSaaS
0:00 / 1:28
@ 79:08 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:28 · Host-read (by Jason Snell, Myke Hurley) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Sentry. Applications break in all kinds of ways, from crashes to slowdowns to regressions, to the stuff you only really see when a real user encounters it. Sentry catches all of it. That's S-E-N-T-R-Y. With Sentry, you get traces, replays, errors, profiles, and the details around them, like stack traces, commits, releases, and a developer who broke it, all in one connected view. So you're not jumping between tools trying to figure out exactly what happened. Sentry shows you how the request moved, what ran, what slowed it down, and what the user saw. And then SIA, Sentry's AI debugging agent, will take it from there. It uses all of the Sentry context to tell you the root cause, suggest a fix, and open a pull request. It also leaves your PRs for you and flags breaking changes with a fix already there for you. This kind of stuff I think is fantastic because I know that what developers want to do is new features and they want their bugs fixed as quickly as possible. You do not want to be spending tons of time digging through code trying to find fixes. And to have all of this stuff collected for you, so what's crashing, the regressions, the slowdowns, the stuff that your users are seeing, and then to have it all connected with what the bugs are and have fixes suggested, this is going to get you back to the work of developing new features, pushing your product forward quicker. I think that's amazing. But go and try it for free today at S-E-N-T-R-Y dot I-O and tell them that we sent you. Sentry have a free dev plan and listeners of this show can use the code UPGRADE26 to get $100 in Sentry credits if you're a new user. That's S-E-N-T-R-Y dot I-O. Our thanks to Sentry for their support of this show and Relay.

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Sentry sponsor landing page on Upgrade

Sentry sponsor landing page advertised on Upgrade

Sentry landing page captured for its sponsorship on Upgrade.

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Episode

Upgrade
628: Conspiracy to Steal Trade Secrets
Hosts: Jason Snell, Myke Hurley
Publisher: Relay