AG

REI on Happier with Gretchen Rubin

Happier with Gretchen RubinAugust 1, 2026

More Happier: Introduce Whimsy, Schedule a Personal Playdate, and Embrace Fun Plans

0:29
mid-roll
Gretchen Rubin, Elizabeth Craft
Gretchen Rubin / The Onward Project
August 1, 2026
Announcer-readBrand awarenessBaked-in adRetail
0:00 / 0:29
@ 27:59 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This isn't a running ad from REI because it's mostly walking and occasionally flying. It's hitting your favorite trail with your favorite people who showed up for the same unhinged reason. And it's not just about fastest known times, but finding the funnest times. Because this isn't running, it's trail running. Get your gear for the trail in-store or at REI.com.

Auto-transcribed · verbatim audio matches · Report an error

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REI sponsor landing page on Happier with Gretchen Rubin

REI sponsor landing page advertised on Happier with Gretchen Rubin

REI landing page captured for its sponsorship on Happier with Gretchen Rubin.

rei.com/

Episode

Happier with Gretchen Rubin
More Happier: Introduce Whimsy, Schedule a Personal Playdate, and Embrace Fun Plans
Hosts: Gretchen Rubin, Elizabeth Craft
Publisher: Gretchen Rubin / The Onward Project