Progressive on Dateline NBC

Dateline NBCJuly 15, 2026

Talking Dateline: The Bluegrass Mystery

0:28

pre-roll

Keith Morrison

NBC News

July 15, 2026

Announcer-readBrand awarenessBaked-in adInsurance

0:00 / 0:28

@ 12:08 in ep

Estimated current placement value

Low confidence

~$11,000range $1,100–$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:28 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Insurance is not one-size-fits-all. That's why drivers have trusted Progressive's Name Your Price tool for years. Just tell Progressive what you want to pay, and they'll show you coverage options that fit your budget. Visit progressive.com to find a car insurance rate that works for you. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Progressive: The 'name your price tool' for car insurance · May 29–Jul 16, 2026

The 'name your price tool' for car insurance

15 promos·6 shows

Progressive sponsor landing page on Dateline NBC

Progressive sponsor landing page advertised on Dateline NBC

Progressive landing page captured for its sponsorship on Dateline NBC.

progressive.com/

Episode

Dateline NBC

Talking Dateline: The Bluegrass Mystery

Host: Keith Morrison

Publisher: NBC News