Progressive on Dateline NBC

Dateline NBCAugust 5, 2026

Talking Dateline: The Day Dee Disappeared

0:22
pre-roll
Keith Morrison
Speaker
NBC News
August 5, 2026
Host-read (by Speaker)Direct responseDynamic insertionInsurance
0:00 / 0:22
@ 0:07 in ep

Estimated current placement value

Low confidence
~$15,000range $1,600$140,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:22 · Host-read (by Speaker) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

At Progressive, they get that you want to focus on the experience, not worry about the what-ifs. That's why they offer quality insurance designed for your ride, whether that's a boat, RV, or motorcycle. Adventure with confidence. Visit Progressive.com and see how easy it is to protect your favorite way to get away. Progressive Casualty Insurance Company and Affiliates. Not available in D.C. Prices vary based on how you buy.

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Progressive sponsor landing page on Dateline NBC

Progressive sponsor landing page advertised on Dateline NBC

Progressive landing page captured for its sponsorship on Dateline NBC.

progressive.com/

Episode

Dateline NBC
Talking Dateline: The Day Dee Disappeared
Host: Keith Morrison
Publisher: NBC News