Progressive on 99% Invisible

99% InvisibleJune 26, 2026

100 Objects #6: "Sharpened Screwdriver"

0:24
mid-roll
Roman Mars
Roman Mars
June 26, 2026
Host-read (by Roman Mars)Brand awarenessBaked-in adInsurance
0:00 / 0:24
@ 21:08 in ep

Transcript

Insurance isn't one size fits all. That's why drivers have trusted Progressive's name your price tool for years. Just tell Progressive what you want to pay, and they'll show you coverage options that fit your budget. Visit progressive.com to find a car insurance rate that works for you. Progressive Casualty Insurance Company and affiliates. Price and coverage match limited by state law.

Auto-transcribed · verbatim audio matches · Report an error

Estimated ad cost

~$1,300range $270$9,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →
Part of campaign

Progressive: The 'name your price tool' for car insurance · May 29–Jul 16, 2026

The 'name your price tool' for car insurance

15 promos·6 shows

Episode

99% Invisible
100 Objects #6: "Sharpened Screwdriver"
Host: Roman Mars
Publisher: Roman Mars