Progressive on 99% Invisible

99% InvisibleMay 29, 2026

100 Objects #2: 60-Degree Screw

0:24

mid-roll

Roman Mars

May 29, 2026

UnknownBrand awarenessBaked-in adInsurance

0:00 / 0:24

@ 18:51 in ep

Estimated current placement value

Low confidence

~$960range $180–$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:24 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Insurance isn't one size fits all. That's why drivers have trusted Progressive's name your price tool for years. Just tell Progressive what you want to pay, and they'll show you coverage options that fit your budget. Visit progressive.com to find a car insurance rate that works for you. Progressive Casualty Insurance Company and affiliates. Price and coverage match limited by state law.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Progressive: The 'name your price tool' for car insurance · May 29–Jul 16, 2026

The 'name your price tool' for car insurance

15 promos·6 shows

Episode

99% Invisible

100 Objects #2: 60-Degree Screw

Host: Roman Mars

Publisher: Roman Mars