Persona on The Generalist

This episode is brought to you by Persona, the b to b identity platform helping businesses verify users, fight fraud, and build trust. Fraudsters are already using AI to spoof faces, voices, and documents, so your defenses need to adapt just as fast. Persona helps secure some of the Internet's largest and most trusted platforms with identity verification. If you're building a product where trust matters, identity should be a priority. You've probably already experienced Persona without realizing it, verifying your LinkedIn profile, signing up for Etsy, or renting a scooter with Lime. Trusted by leading companies like Square, Brex, and Twilio, Persona gives you the building blocks to create identity flows that adapt to your customers, risk tolerance, and locales you operate in, whether you're verifying age, onboarding businesses, or automating KYC. It's fully configurable, so you can launch in days, not quarters. Wanna see for yourself? Generalist listeners get a free year of the starter plan. Head to withpersona.com/generalist and check it out.