Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:40 · Unknown · mid-roll.
Transcript
This episode is brought to you by Persona, the b to b identity platform helping product, fraud, and trust and safety teams protect what they're building in an AI first world. In 2024, bot traffic officially surpassed human activity online. And with AI agents projected to drive nearly 90% of all traffic by the end of the decade, it's clear that most of the Internet won't be human for much longer. That's why trust and safety matters more than ever. Whether you're building a next gen AI product or launching a new digital platform, Persona helps ensure it's real humans, not bots or bad actors, accessing your tools.
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