Paka on The Athletic Football Show: A show about the NFL
We're going camping! Eagles, Steelers, Bills and Browns
Estimated current placement value
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
Methodology and limitations →Transcript
You know that hoodie you can't stop reaching for? The one that feels like a second skin, soft, warm, and somehow makes you feel a little more grounded? I found it, and trust me, it's not what you expect. It's called Paka, spelled P-A-K-A, and if you're tired of hoodies that stretch out, pill, or feel heavy, this is the upgrade you've been waiting for. Paka makes outdoor and lifestyle apparel from Alpaca Fiber, one of the world's most sustainable natural fibers. Their best-selling hoodie is softer than cashmere, warmer than wool, and breathable. This hoodie is built for real life—thermoregulating, odor resistant, durable, and made to last. Each one is made start to finish in Peru and features an Inca ID that's hand woven by artisans, honoring generations of knowledge and traditions and connecting you closer to where your clothing comes from. Over 250,000 people have already picked up the Paka hoodie. What makes it even better? It really is like a second skin—so comfortable, so warm, exactly what you're looking for in a hoodie. You know, it's funny. As a sports podcaster, I am able to have a relatively casual wardrobe. When I go into the office a few days ago, my wife and I were both getting ready to go for work.
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Estimated current placement value
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
Methodology and limitations →Paka sponsor landing page on The Athletic Football Show: A show about the NFL
Paka landing page captured for its sponsorship on The Athletic Football Show: A show about the NFL.

