Mountain Dew on This Past Weekend w/ Theo Von
#673 - Jshock
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:16 · Host-read (by Speaker) · mid-roll.
Transcript
Y'all ever think about how something got its start? Like Mountain Dew. I always thought it just kind of appeared one day just sitting here cool and refreshing and glistening. Like maybe a beverage stork had flown it in from the great distance beyond. But now it's actually straight out of Tennessee. 1948. Made in a real place by real people. Two brothers working tirelessly to nail that citrus kick that we all love today. Appalachian roots, baby. And honestly, it makes sense. Because Dew, it's bold and it's loud and it's got that "I'll figure it out myself" attitude because that's where it came from folks with grit and independence doing things our way and somehow they bottled that. That attitude is still in it today. Still bold. Still unmistakable. Still Dew. It's an American original. It's been tasting great since 1948. Not just a drink. It's a hometown story in a can. So next time you grab a Dew.
More from Mountain Dew
Recent reads from this sponsor
