Mountain Dew on This Past Weekend w/ Theo Von

#667 - Duncan Trussell

1:59
post-roll
Theo Von
Theo Von
July 8, 2026
Host-read (by Theo Von)Brand awarenessBaked-in adFood & Beverage
0:00 / 1:59
@ 58:45 in ep

Estimated current placement value

Low confidence
~$3,000range $600$20,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 1:59 · Host-read (by Theo Von) · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Praise God. Praise God. You know that Mountain Dew. You know it. It makes me think about summertime. That hot part of the calendar. You know how it works. You know when the calendar just gets hot. It gets so hot. Sometimes I'll call the government. I'll say, can you turn it down? We can't handle it. It would get so hot. I mean, you'd have to open up the windows, but then the hot would come in, you know? And then when it gets so hot inside, you have to open up the doors. And the hot would go out and in and out. It was just a lot of hot. Thankfully, I had me some Mountain Dew. Just a refreshing. It was like the heavens cut the faucet on me. And I could just enjoy myself. Just doing myself with that Mountain Dew. I liked it. If I had me a can or two of Mountain Dew, I'd go out and pet every dog in town. That's how I just became like that neighborly American, you know? That's how I became. I'd be shaking the hands of local raccoons and politicians and... All of them, you know. I'd watch the wind go by. Maybe whistle at it. Let it know I had a way of making my own little breeze right there. Something about that summertime and just having a little bit of Mountain Dew in you. Maybe you would just want to get out there and just kiss a bald eagle. You know, and sometimes you'd settle for your grandmother or whatever, you know, a little kiss on the cheek, whatever, you know. Pop Pop didn't mind. What I'm saying is this. Mountain Dew, it's just, it's an alternative to the heat, but it's also part of, it's part of summer.

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Episode

This Past Weekend w/ Theo Von
#667 - Duncan Trussell
Host: Theo Von
Publisher: Theo Von