Mountain Dew on This Past Weekend w/ Theo Von
#666 - Sen. John Kennedy
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:35 · Host-read (by Theo Von) · mid-roll.
Transcript
Y'all ever think about how something gets its start? Like Mountain Dew. I always just thought that it appeared one day just sitting in a cooler just glistening, like a beverage stork just brought it in from the great beverage beyond. But no, it's actually straight out of Tennessee. A real place, real people, two brothers working tirelessly to nail that citrus kick we all love today. Appalachian roots, baby. It's bold. It's loud. It's got that I'll figure it out myself attitude. That attitude is still in it today. Still bold. Still unmistakable. Still Dew. It's an American original that's been tasting great since '48. 1948. That's a while now. And they're even putting it on the can as a tribute to the nearly eighty years of Tennessee roots and unapologetic American taste, American Dew. Limited edition. This is a hometown story in a can. Next time you grab a Dew, just know it's more than just a drink. It's an American original — Mountain Dew, tasting great since '48.
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