Mountain Dew on This Past Weekend w/ Theo Von

#664 - Crooners Welcome

1:18
mid-roll
Theo Von
Theo Von
June 21, 2026
Host-read (by Theo Von)Brand awarenessBaked-in adFood & Beverage
0:00 / 1:18
@ 21:05 in ep

Estimated current placement value

Low confidence
~$6,000range $1,200$40,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:18 · Host-read (by Theo Von) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You ever think about how something got its start? Like Mountain Dew, for example. always thought it just kind of appeared one day you know just like a stork brought it from a beverage universe or something and then somebody saw it just sitting in a cooler just glistening just glistening but no it's it's actually it's straight out of tennessee you know that it's a real place real people It was two brothers working tirelessly to nail that citrus kick that we all know and love. It came from folks with grit and independence doing things their own way, and somehow they bottled that. That attitude's still in it today. You hear that? That's attitude. Still bold, still unmistakable, still do. It's an American original that's been tasting great since 48, 1948. Red, white, and do, right there, done. Limited edition. It's a hometown story in a can. Next time you grab a do, just know it's more than just a drink. It's an American original. Mountain Dew tasting great since 48.

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Episode

This Past Weekend w/ Theo Von
#664 - Crooners Welcome
Host: Theo Von
Publisher: Theo Von