Mint Mobile on Today, Explained

Today, ExplainedJuly 12, 2026

Tanning is back

1:07
post-roll
Sean Rameswaram, Noel King
Vox
July 12, 2026
Host-read (by Sean Rameswaram, Noel King)Brand awarenessBaked-in adTelecommunications
0:00 / 1:07
@ 22:28 in ep

Estimated current placement value

Low confidence
~$900range $180$6,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 1:07 · Host-read (by Sean Rameswaram, Noel King) · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Support for the show comes from Mint Mobile. When you're buying a new phone, transparency is everything. That's why Mint Mobile's wireless plans have no gotchas. They just offer high-speed 5G data and great coverage. Right now, plans are $15 per month, and that includes their unlimited plan. We have a colleague here at Vox who's on Mint and he's a fan. He says he loves that it saves him so much money and that he's never run into an issue where his data might be limited. To get your new wireless plan for just 15 bucks a month, go to mintmobile.com slash explain it to me. That's mintmobile.com slash explain it to me. Cut your wireless bill to 15 bucks a month at mintmobile.com slash explain it to me. That's it. There's no catch. Upfront payment of $45 for three-month, $90 for six-month, or $180 for 12-month. Plan required, $15 per month equivalent. Taxes and fees extra, initial plan term only. Greater than 50 gigabytes may slow when network is busy. Includes up to 20 gigabyte hotspot. Capable device required. Availability, speed, and coverage varies. See MintMobile.com.

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Mint Mobile sponsor landing page on Today, Explained

Mint Mobile sponsor landing page advertised on Today, Explained

Mint Mobile landing page captured for its sponsorship on Today, Explained.

mintmobile.com/explainittome

Episode

Today, Explained
Tanning is back
Hosts: Sean Rameswaram, Noel King
Publisher: Vox