Mint Mobile on Planet Money
Planet MoneyJuly 31, 2026
What makes a toy go viral
0:17
post-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readDirect responseBaked-in adTelecommunications
0:00 / 0:17
@ 28:30 in ep
Estimated current placement value
Low confidence~$120range $18–$830
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:17 · Announcer-read · post-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Mint Mobile. If you're tired of spending hundreds on big wireless bills, bogus fees, and free perks, Mint Mobile is for you. Shop plans at mintmobile.com slash switch. Taxes and fees extra. See Mint Mobile for details.
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Mint Mobile sponsor landing page on Planet Money
Mint Mobile landing page captured for its sponsorship on Planet Money.
mintmobile.com/switch
Episode
Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR