Michelin on Ridiculous History

Ridiculous HistoryJuly 30, 2026

Who was the real John Henry?

0:30
mid-roll
Ben Bowlin, Noel Brown
iHeartPodcasts
July 30, 2026
Announcer-readBrand awarenessBaked-in adAutomotive
0:00 / 0:30
@ 6:49 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:30 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This is a message from Michelin. And in messages like this, you'll usually hear... Or, but this time, all you will hear is this. Because at Michelin, we innovate by creating acoustic technology designed to reduce noise from the road inside your vehicle. Ah, there's nothing like a bit of silence.

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Episode

Ridiculous History
Who was the real John Henry?
Hosts: Ben Bowlin, Noel Brown
Publisher: iHeartPodcasts