Michelin on Nightcap
Nightcap Hour 1: Tony Allen DOUBLES DOWN on LeBron COMMENTS + Bam LEAVES LeBron Off TOP 5 List + LeBron COMPARES Himself to Rolling Stones + AD and LeBron NEVER Worked Out Together
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:30 · Announcer-read · pre-roll.
Transcript
This is a Michelin message. And generally, in Michelin messages, you hear some and some. But not this time. This time, you will just hear this. Because at Michelin, we innovate on the road and beyond by creating a prosthetic strap designed to improve the mobility of people with prosthetics. Just a few more steps, and John will reach the summit of Mount Rainier.
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