Michaels on Dig It

Dig ItJuly 27, 2026

SLEEP SPECIAL: Rethink Your Sleep With Dr Lindsay Browning

0:43
mid-roll
Jo Whiley, Zoe Ball
Speaker
Persephonica
July 27, 2026
Announcer-readDirect responseBaked-in adRetail
0:00 / 0:43
@ 32:13 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:43 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Hi, it's Kat and Nat, and this episode is sponsored by Michael's, your destination for all things birthday parties. With seven kids between us, we're always planning a celebration. Summer is no exception. With prices starting at just $0.99, Michael's Party Shop has over 4,500 party supplies across more than 60 themes for every age and every celebration. Whether your kids are into bluey, rodeos, soccer, rainbows, or something totally different, you'll find everything you need in one place. Plus, you can get a free helium inflation on select balloon styles. Shop online, pick up in-store, or get same-day delivery. Visit Michael's in-store or shop online now.

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Episode

Dig It
SLEEP SPECIAL: Rethink Your Sleep With Dr Lindsay Browning
Hosts: Jo Whiley, Zoe Ball
Publisher: Persephonica