Macy's on Aspire with Emma Grede

There's a real conversation happening right now about how disconnected people feel. About half of Americans say they're feeling lonely or disconnected from the people around them. It's something a lot of people are noticing in their own lives, in their communities, in the way modern life is structured. That's the context for something Macy's just announced. They've relaunched their social impact platform, Mission Everyone, with a renewed focus on connection and community. The commitment behind it is real. $100 million over the next five years aimed at strengthening connection and belonging for 50 million people. It's being activated through their employees, store events and partners like Big Brothers Big Sisters. And right now through July 13th, you can support the American Red Cross by donating at checkout when you shop at Macy's. It's a simple way to be part of the work they're doing.