Macy's on Aspire with Emma Grede

There's a specific feeling that hits in mid-July. Summer is still going, but you can feel it starting to shift. And there's a natural pull to make the most of the weeks that are still here. Trips, gatherings, beach days, the things that don't get rescheduled to October. That's the part of the season Macy's is leaning into right now. Whether it's a last-minute getaway, a new swimsuit because the old one isn't doing it anymore, sunglasses that actually look right on your face, or a carry-on that's seen better days, Macy's has the whole thing in one place. And if you're already starting to think about what comes next, back to school, back to work, full wardrobe, they're set up for that too. You can ease into the transition on your own pace without having to make it feel like a hard switch. Macy's is the kind of store that meets you wherever you are in the season.