Lovebird on The Spillover with Alex Clark

This is why Lovebird exists. Lovebird is a cereal brand that was invented by a dad who worked in big food. And he was like, I'm not feeding this garbage to my kid anymore, which is the most radical thing you can do in this country. Care. Lovebird took out all the fake stuff, no synthetic pesticides, no refined sugar, no weird lab ingredients, and replaced it with actual food. We're talking organic cassava, prebiotic fiber, lightly sweetened with honey, things your body recognizes instead of rejects. And now they've gone even further with their new protein cereal. 11 grams of protein made with grass-fed whey, sweetened with organic coconut sugar, gluten-free, non-GMO, third-party tested, and it tastes phenomenal, which is rare because most healthy protein cereals taste disgusting. I'm not going to lie to you. I love the cinnamon one, and if you're trying to get your kids off ultra-processed junk, this is the move. You swap in something familiar, right? You're not totally changing their life. They're used to cereal in the morning, but now you're going to start with something non-toxic. Also, Lovebird donates 20% of profits to fight childhood cancer. They're family-owned, independent, and they even have a program to swap junk cereal in schools.