AG

Lemonade Pet Insurance on Dateline NBC

Dateline NBCJuly 1, 2026

Talking Dateline: After the Flood

0:32
pre-roll
Keith Morrison
Advertiser
NBC News
July 1, 2026
Announcer-readDirect responseDynamic insertionInsurance
0:00 / 0:32
@ — in ep

Estimated current placement value

Low confidence
~$11,000range $1,100–$99,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

If you're an experienced pet owner, you already know that having a pet is 25% belly rubs, 25% yelling drop it, and 50% groaning at the bill from every vet visit, which is why Lemonade Pet Insurance is tailor made for your pet and can save you up to 90% on vet bills. It can help cover checkups, emergencies, diagnostics, basically all the stuff that makes your bank account nervous. Claims are filed super easy through the Lemonade app and half get settled instantly. Get a quote at lemonade.com/pet, and they'll help cover the vet bill for whatever your pet swallowed after you yelled drop it.

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Lemonade Pet Insurance sponsor landing page on Dateline NBC

Lemonade Pet Insurance sponsor landing page advertised on Dateline NBC

Lemonade Pet Insurance landing page captured for its sponsorship on Dateline NBC.

lemonade.com/pet

Episode

Dateline NBC
Talking Dateline: After the Flood
Host: Keith Morrison
Publisher: NBC News