Lemonade Pet Insurance on Dateline NBC

Dateline NBCJuly 1, 2026

Talking Dateline: After the Flood

0:37
mid-roll
Keith Morrison
NBC News
July 1, 2026
Announcer-readDirect responseDynamic insertionInsurance
0:00 / 0:37
@ 26:58 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:37 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Just got a new puppy or kitten? Congrats. But also, yikes. Between crates, beds, toys, treats, and those first few vet visits, you've probably already dropped a small fortune, which is where Lemonade Pet Insurance comes in. It helps cover vet costs so you can focus on what's best for your new pet. The coverage is customizable, sign up is quick and easy, and your claims are handled in as little as three seconds. Pro tip, Lemonade offers a package specifically for puppies and kittens. Get a quote at lemonade.com/pet. Your future self will thank you. Your pet won't. They don't know what insurance is.

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Lemonade Pet Insurance sponsor landing page on Dateline NBC

Lemonade Pet Insurance sponsor landing page advertised on Dateline NBC

Lemonade Pet Insurance landing page captured for its sponsorship on Dateline NBC.

lemonade.com/pet

Episode

Dateline NBC
Talking Dateline: After the Flood
Host: Keith Morrison
Publisher: NBC News