Lay's on The Rich Eisen Show

The Rich Eisen ShowJuly 8, 2026

Hour 2: Johnny Flores, Senior MLB Editor The Athletic

0:32

mid-roll

Rich Eisen

ESPN, Rich Eisen Productions, Rich Eisen

July 8, 2026

Announcer-readBrand awarenessDynamic insertionEntertainment

0:00 / 0:32

@ 16:32 in ep

Estimated current placement value

Low confidence

~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:32 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

A bandwagon fan. The biggest insult in sports. But this summer, during the FIFA World Cup, it's an invitation, America. Never watched soccer before? Perfect. Think a corner kick is a karate move? Sure, why not? Prefer sports where players can use their hands? Me too. Just here for the snacks? Now we're talking. So grab a bag of Lay's and jump on the bandwagon. We're undefeated. Lay's, the official sponsor of the FIFA World Cup 2026.

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