Core offer
Lay's chips
Lay's: Chips · Jul 9–17, 2026
NewThe campaign invites listeners to embrace being a 'bandwagon fan' during the FIFA World Cup, positioning Lay's as the essential snack for an enjoyable viewing experience regardless of soccer knowledge.
Jul 9, 2026
First seen
Jul 17, 2026
Last seen
6
Reads
1
Shows
1
Active months
32s
Avg. length
13-week activity
Public campaign reads by observed week
4
2
Renewal signals
30 dayPending
60 dayPending
90 dayPending
Promo-code persistence
No recurring promo code was observed.
Shows
Where the campaign appeared
Placements
mid-roll6
Categories
Representative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
The Rich Eisen Show·Hour 3: Steve Aschburner, Senior writer, NBA.com
Est. value ~$240range $36–$1.7Klow confidence
A bandwagon fan. The biggest insult in sports. But this summer, during the FIFA World Cup, it's an invitation, America. Never watched soccer before? Perfect. Think a corner kick is a karate move? Sure, why not? Prefer sports where players can use their hands? Me too. Just here for the snacks? Now we're talking. So grab a bag of Lay's and jump on the bandwagon. We're undefeated. Lay's, the official sponsor of the FIFA World Cup 2026.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.