KQED on So True with Caleb Hearon

Holmes Returns Again

0:29
pre-roll
Caleb Hearon
Wave
July 30, 2026
Host-read (by Caleb Hearon)Tune-inBaked-in adFinancial Services
0:00 / 0:29
@ 0:34 in ep

Estimated current placement value

Low confidence
~$300range $49$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:29 · Host-read (by Caleb Hearon) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I'm Glenn Washington, host of Snap Judgment, the award-winning storytelling podcast from KQED. Every week, Snap deals a new car, like the San Francisco girl selling weed brownies after school who uncovers a secret, or the Oakland man who invented the wave and never got his credit, or even the actual Lake Merritt monster. What? Pick a card. Any card. Tap to listen now to Snap Judgment from KQED on Spotify.

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Episode

So True with Caleb Hearon
Holmes Returns Again
Host: Caleb Hearon
Publisher: Wave