AG

KQED on Instant Classics

Instant ClassicsJuly 30, 2026

Classic Chats: Tom Hiddleston on Pompeii

0:30
post-roll
Mary Beard, Charlotte Higgins
Speaker
Vespucci
July 30, 2026
Announcer-readTune-inBaked-in adFinancial Services
0:00 / 0:30
@ 54:05 in ep

Estimated current placement value

Low confidence
~$120range $18–$830

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:30 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I'm Gwen Washington from Snap Judgment, the storytelling podcast from KQED. Imagine an iconic piece of paradise overrun by one of the most horrific fires in recent memory. Everyone flees. Everyone, except one person who decides to fight the flames alone. The moment when nature, institutions, and technology fail at the exact same time. That's All Systems Down and a new Snap Judgment miniseries from KQED. Tap to listen now.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

KQED: All Systems Down, a new Snap Judgment miniseries · Jul 27–30, 2026

All Systems Down, a new Snap Judgment miniseries from KQED

3 promos·3 shows

Episode

Instant Classics
Classic Chats: Tom Hiddleston on Pompeii
Hosts: Mary Beard, Charlotte Higgins
Publisher: Vespucci