KPMG on The AI Breakdown: Daily Artificial Intelligence News and Discussions

The Right Way to Worry About AI

0:37
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Nathaniel Whittemore
Speaker
Nathaniel Whittemore
August 7, 2026
Host-read (by Speaker)Direct responseDynamic insertionFinancial Services
0:00 / 0:37
@ 8:47 in ep

Transcript

At KPMG, they're seeing this firsthand. AI-generated results now surface answers directly, often without a single click. That's why they are increasingly focused on Generative Engine Optimization, or GEO, structuring content so AI systems can retrieve it, understand it, and cite it as trusted authority. This is not just an SEO evolution, but a visibility mandate. And indeed, the GEO mandate from KPMG is simple. If AI is shaping decisions, your expertise needs to show up inside the answer. Read all about it at kpmg.com slash US slash GEO. Again, that is kpmg.com slash US slash GEO.

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Episode

The AI Breakdown: Daily Artificial Intelligence News and Discussions
The Right Way to Worry About AI
Host: Nathaniel Whittemore
Publisher: Nathaniel Whittemore