KPMG on The AI Breakdown: Daily Artificial Intelligence News and Discussions

Hello, everyone. One big change around AI is we've shifted our thinking from how we rank our pages to how do we become the source that AI trusts enough to answer with. At KPMG, they're seeing this firsthand. AI-generated results now surface answers directly, often without a single click. That's why they are increasingly focused on Generative Engine Optimization, or GEO, structuring content so AI systems can retrieve it, understand it, and cite it as trusted authority. This is not just an SEO evolution, but a visibility mandate. And indeed, the GEO mandate from KPMG is simple. If AI is shaping decisions, your expertise needs to show up inside the answer. Read all about it at kpmg.com slash US slash GEO. Again, that is kpmg.com slash US slash GEO.