Kewpie on Rich On Tech

Rich On TechMay 9, 2026

The AI travel site I can’t stop using, scammers spoof police numbers & ChatGPT emergency contacts (173, May 9, 2026)

0:35
mid-roll
Rich DeMuro
May 9, 2026
UnknownBrand awarenessBaked-in adFood & Beverage
0:00 / 0:35
@ 40:43 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:35 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

You know when people try a new food and suddenly it's like, wait. That's the reaction a lot of people are having when they first try Kewpie mayo. It's the one with the red cap and the little baby on the bottle. You've probably seen it in the grocery store before. And if you've ever just walked past it, some people would say that's a huge mistake. Because this mayo is different. Most mayonnaise uses whole eggs. Kewpie only uses egg yolks, which gives it this rich umami flavor. It's smoother, deeper, and almost buttery. Once people try it, they start putting it on everything.

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Episode

Rich On Tech
The AI travel site I can’t stop using, scammers spoof police numbers & ChatGPT emergency contacts (173, May 9, 2026)
Host: Rich DeMuro