Insperity on Planet Money
Planet MoneyJuly 31, 2026
What makes a toy go viral
0:13
mid-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
July 31, 2026
Announcer-readDirect responseBaked-in adHR & Recruiting
0:00 / 0:13
@ 5:42 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:13 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Insperity, providing HR services and technology, from payroll, benefits, and HR compliance to talent development. Learn more at insperity.com slash HR matters.
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Episode
Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR