Insperity on Planet Money
Planet MoneyJune 3, 2026
There's no business like dough business
0:16
mid-roll
Alexi Horowitz-Ghazi, Robert Smith
NPR
June 3, 2026
UnknownDirect responseBaked-in adHR & Recruiting
0:00 / 0:16
@ 6:00 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:16 · Unknown · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Insperity, providing HR services and technology from payroll, benefits, and HR compliance to talent development. Learn more at insperity.com/hrmatters.
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insperity.com/hrmatters
Episode
Planet Money
There's no business like dough business
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR