AG

IBM Smart Talks on Nightcap

NightcapAugust 3, 2026

Nightcap Hour 2: Donell Jones JOINS Nightcap + Rick Brunson’s RULE for Jalen + Jimmy Butler SCARED of Snakes + Bleacher Reports TOP Players of All-Time + REASONING for SPIKE in Torn Achilles + Olivia Miles CONTINUES to DOMINATE + BIG3 Week 7 RECAP

0:29
mid-roll
Shannon Sharpe, Chad Johnson
Shay Shay Media & Playmaker
August 3, 2026
Announcer-readTune-inBaked-in adArtificial Intelligence
0:00 / 0:29
@ 54:18 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:29 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I'm Malcolm Gladwell, host of Smart Talks with IBM. I spoke with Sergi Ghosh, Heineken's chief AI officer, to learn how the company is brewing up new workflows with AI. If you can connect all the different applications, all the platforms, remove fragmentation, scale very quick, that's what we call the best connected drawer. That's where IBM is really partnering with us. Crack a Colburn and listen to our full conversation at ibm.com slash smart talks.

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IBM Smart Talks sponsor landing page on Nightcap

IBM Smart Talks sponsor landing page advertised on Nightcap

IBM Smart Talks landing page captured for its sponsorship on Nightcap.

ibm.com/smarttalks

Episode

Nightcap
Nightcap Hour 2: Donell Jones JOINS Nightcap + Rick Brunson’s RULE for Jalen + Jimmy Butler SCARED of Snakes + Bleacher Reports TOP Players of All-Time + REASONING for SPIKE in Torn Achilles + Olivia Miles CONTINUES to DOMINATE + BIG3 Week 7 RECAP
Hosts: Shannon Sharpe, Chad Johnson
Publisher: Shay Shay Media & Playmaker