IBM Smart Talks on Nightcap
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Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
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A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:48 · Announcer-read · mid-roll.
Transcript
Hello, hello. I'm Malcolm Gladwell, host of Smart Talks with IBM. I sat down with Alon Cohen, who leads research and development at UFC, to discuss the complexity of using technology to analyze fight data. With kick to the head, it makes contact with the outset of my arm, which I brought up. In our world, that's a blocked strike. Yeah. But teaching a computer what exactly that means and when and how. Like, when my arm is up, that's a block. When my arm is down and hits my shoulder, that's not. It's those nuances that proved incredibly difficult for machines to be able to handle for a very, very long time. That is, until IBM entered the octagon. Listen to the full conversation at ibm.com slash smarttalks.
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