IBM on The Vergecast

The VergecastJuly 17, 2026

Apple's plot to crush OpenAI

1:12
mid-roll
Nilay Patel, David Pierce
The Verge
July 17, 2026
Announcer-readBrand awarenessBaked-in adSaaS
0:00 / 1:12
@ 32:59 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:12 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This is advertiser content from IBM. Cold take. When it comes to quantum computing, if you need a million qubits to calculate anything, it sounds like you need a quantum computer the size of a football field. So why are we even trying? My name is Olivia Lanes. I am the global lead for content and education at IBM Quantum. So you will not need a quantum computer the size of a football field. The quantum chip is really, you know, the size of a stamp. So the chip itself is never going to be the size of a football field. What could be a very large footprint is all of the infrastructure that goes around cooling it, housing the chip and controlling it. IBM has really been, I think, the biggest pioneer in terms of making this technology accessible. IBM has deployed at this point over 90 quantum computers worldwide. So if we talk about scaling, I will just say we have a plan. We have what it takes engineering and science-wise to make these computers work and to build them up to the scale that we know they will be useful. If you would like to learn more, you can do so at ibm.com slash quantum.

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IBM sponsor landing page on The Vergecast

IBM sponsor landing page advertised on The Vergecast

IBM landing page captured for its sponsorship on The Vergecast.

ibm.com/quantum

Episode

The Vergecast
Apple's plot to crush OpenAI
Hosts: Nilay Patel, David Pierce
Publisher: The Verge