IBM on Pop Culture Happy Hour

Hello. Hello. I'm Malcolm Gladwell, host of Smart Talks with IBM. I sat down with Alon Cohen, who leads research and development at UFC to discuss the complexity of using technology to analyze fight data. With kick to the head, it makes contact with the outside of my arm, which I brought up. In our world, that's that's a blocked strike. Yeah. But teaching a computer what exactly that means and when and how. Like, when my arm is up, that's a block. When my arm is down and hits my shoulder, that's not. It's those nuances that proved incredibly difficult for machines to be able to handle for a very, very long time. That is until IBM entered the octagon.