IBM on Hard Fork

Hard ForkJune 12, 2026

‘Hard Fork’ Live, Part 1: Satya Nadella and Cindy Cohn

0:21
pre-roll
Kevin Roose, Casey Newton
The New York Times
June 12, 2026
UnknownBrand awarenessBaked-in adSaaS
0:00 / 0:21
@ 0:04 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:21 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

The hard part is working with the code your business already runs on. IBM Bob is a new AI development partner that helps you do the hard job, moving your technology into the AI age without losing the legacy code your business was built on. Let's create smarter business. IBM.

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Episode

Hard Fork
‘Hard Fork’ Live, Part 1: Satya Nadella and Cindy Cohn
Hosts: Kevin Roose, Casey Newton
Publisher: The New York Times