IBM on Hard Fork

Hard ForkJuly 10, 2026

Do Social Media Bans Work? + A Conversation About A.I. Consciousness + Tool Time

0:33
pre-roll
Kevin Roose, Casey Newton
The New York Times
July 10, 2026
Announcer-readBrand awarenessBaked-in adSaaS
0:00 / 0:33
@ 25:50 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:33 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

The thing about AI for business, it may not automatically fit the way your business works. At IBM, we've seen this firsthand. But by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slash repetitive tasks, and freed thousands of hours for strategic work. Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business, IBM.

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Part of campaign

IBM: Embeds AI in business processes to cut costs and boost efficiency · May 22–Jul 17, 2026

IBM embeds AI in business processes to cut costs and boost efficiency.

10 promos·4 shows

Episode

Hard Fork
Do Social Media Bans Work? + A Conversation About A.I. Consciousness + Tool Time
Hosts: Kevin Roose, Casey Newton
Publisher: The New York Times