First Light on The American West
The American WestJuly 28, 2026
Ep. 39: The River That Flowed From Nowhere, Part II
0:11
pre-roll
Dan Flores
MeatEater
July 28, 2026
Host-read (by Dan Flores)Direct responseBaked-in adRetail
0:00 / 0:11
@ 0:08 in ep
Estimated current placement value
Low confidence~$300range $49–$2,000
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:11 · Host-read (by Dan Flores) · pre-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
First Light fieldwear is built for real use in season and beyond. No shortcuts. Check out First Light's new fieldwear collection at firstlight.com.
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First Light sponsor landing page on The American West
First Light landing page captured for its sponsorship on The American West.
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Episode
The American West
Ep. 39: The River That Flowed From Nowhere, Part II
Host: Dan Flores
Publisher: MeatEater