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First Light on The American West

The American WestJuly 28, 2026

Ep. 39: The River That Flowed From Nowhere, Part II

0:19
post-roll
Dan Flores
MeatEater
July 28, 2026
Host-read (by Dan Flores)Direct responseBaked-in adRetail
0:00 / 0:19
@ — in ep

Estimated current placement value

Low confidence
~$170range $27–$1,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:19 · Host-read (by Dan Flores) · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

When the seasons are on, the work doesn't stop. You're still scouting, still adjusting, still putting in early mornings and long days. That's no off-season. First Light fieldwear is built for real use in season and beyond. No shortcuts. Check out First Light's new fieldwear collection at firstlight.com.

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First Light sponsor landing page on The American West

First Light sponsor landing page advertised on The American West

First Light landing page captured for its sponsorship on The American West.

firstlight.com/

Episode

The American West
Ep. 39: The River That Flowed From Nowhere, Part II
Host: Dan Flores
Publisher: MeatEater