AG

Cologuard on SC Playbook

SC PlaybookAugust 2, 2026

Weekly wrap: Walker's history delivers explosion of points

0:30
post-roll
Tim Williams
Tim Williams
August 2, 2026
Announcer-readDirect responseBaked-in adHealthcare
0:00 / 0:30
@ 33:58 in ep

Estimated current placement value

Low confidence
~$120range $18–$830

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:30 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message is brought to you by Cologuard. If you recorded songs off the radio for a mixtape, it might be time to screen for colon cancer. The Cologuard test is non-invasive, requires no special prep or time off, and you start screening right from your home. It's just three simple steps. Set up, sample, and ship. If you're 45 or older and at average risk, ask your doctor about the Cologuard test. Available by prescription only. Learn more or request a prescription at colaguard.com slash podcast.

Auto-transcribed · verbatim audio matches · Report an error

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Cologuard sponsor landing page on SC Playbook

Cologuard sponsor landing page advertised on SC Playbook

Cologuard landing page captured for its sponsorship on SC Playbook.

colaguard.com/podcast

Episode

SC Playbook
Weekly wrap: Walker's history delivers explosion of points
Host: Tim Williams
Publisher: Tim Williams