AG

BetterHelp on Up First

Up FirstJuly 19, 2026

Infertility doctor secretly fathered dozens of children: how strangers became family

0:31
mid-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
NPR
July 19, 2026
Announcer-readBrand awarenessBaked-in adHealth & Wellness
0:00 / 0:31
@ 2:20 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:31 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from BetterHelp. People talk about mental health more openly now, but asking for help can still feel hard. BetterHelp's 2026 State of Stigma report surveyed 2,000 Americans and found that 85% believe getting support is wise, yet 74% say society discourages people from doing so. Don't let stigma stand in the way of support. Start therapy with BetterHelp. Visit BetterHelp.com slash NPR.

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Part of campaign

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Therapy access

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Episode

Up First
Infertility doctor secretly fathered dozens of children: how strangers became family
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR